I heart Day

Day is a danish designer company that was founded by Keld Mikkelsen in 1997. They now have over a thousand stores spread over 25 countries and are indeed celebrating their tremendous success.

What I specially love about Day except for their obviously gorgeous design is their philosophy. Their desire was to move away from a buisness focused on sales and towards a design driven product with a craftmanship revival- wheter embroidery or hand beading. The idea, reflected in their name was to create contemporary every-day glamour. These pics are from their spring-line. Feel free to dream away…

Photo: www.dayhome.dk